Jennifer Lynn Aaker
Author
Description
"Anyone-even you!-can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. Many people understand humor's power intuitively. But when it comes to using it with intention, far fewer know how. As a result, humor is vastly underleveraged in most workplaces today, impacting our performance, relationships, and health, and contributing to a permanent and unsightly frown known...
2) The dragonfly effect: quick, effective, and powerful ways to use social media to drive social change
Author
Description
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in...
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